Numbers, Facts and Trends Shaping Your World

Cable TV: Daytime viewership (2016)

Year Viewership
2007 1,579,000
2008 2,053,000
2009 2,187,000
2010 1,941,000
2011 1,982,000
2012 2,043,000
2013 1,976,000
2014 1,826,000
2015 1,997,000

Note: In 2015, Nielsen provided Pew Research Center with weighted annual averages for each network starting with 2007. Weighted averages better account for slight differences in the number of programming hours in each broadcast month. Source: Pew Research Center analysis of Nielsen Media Research data, used under license. “State of the News Media 2016”

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