Numbers, Facts and Trends Shaping Your World

Newspapers: Daily readership by ethnic group (2016)

Year White Black/African American Asian Other Spanish/Hispanic Origin
1999 58% 51% 51% 52% 39%
2000 56% 49% 49% 49% 37%
2001 56% 48% 47% 48% 37%
2002 57% 51% 47% 48% 37%
2003 55% 49% 46% 49% 35%
2004 54% 48% 45% 48% 34%
2005 53% 47% 44% 47% 33%
2006 50% 44% 41% 45% 30%
2007 49% 42% 41% 43% 31%
2008 47% 42% 39% 40% 29%
2009 46% 40% 37% 40% 28%
2010 42% 35% 32% 34% 25%
2011 40% 33% 30% 32% 23%
2012 38% 33% 28% 28% 23%
2013 36% 32% 26% 26% 23%
2014 33% 28% 25% 24% 20%
2015 31% 27% 22% 22% 18%

Source: Nielsen Scarborough data: Nielsen Scarborough USA+ 1999 – 2015, Release 1 “State of the News Media 2016”

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