| Year | % of U.S. adults ages 12 or older who say they are familiar with the term “podcasting” |
|---|---|
| 2006 | 22% |
| 2007 | 37% |
| 2008 | 37% |
| 2009 | 43% |
| 2010 | 45% |
| 2011 | 45% |
| 2012 | 46% |
| 2013 | 46% |
| 2014 | 48% |
| 2015 | 49% |
Note: Edison’s survey is conducted in January and February of each year. Source: Edison Research. “State of the News Media 2016”
