Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
Numbers, Facts and Trends Shaping Your World
Pew-Knight Initiative
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How online discussion boards informed our study of what ‘news’ means to Americans
We share the “why” and “how” behind our use of an online discussion board as a qualitative research method.
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What Is News?
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut.
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No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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8 facts about Americans and TikTok
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Friends, family and neighbors are Americans’ most common source of local news
About three-quarters of Americans (73%) say they often or sometimes get local news from friends, family and neighbors.
