Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names | Pew Research Center

May 22, 2025

What Web Browsing Data Tells Us About How AI Appears Online

Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names

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Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names

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What Web Browsing Data Tells Us About How AI Appears Online
Most respondents visited at least 1 page that mentioned AI, but they did not often visit pages focused on AI
Around 6 in 10 respondents visited a search result page with an AI-generated summary
Relatively few respondents visited a news article that discussed AI in a meaningful context
Respondents tended to visit pages mentioning AI in generic terms, marketing language, brand names